
Baby Boomers Increasingly Interested in Student Loan Benefits
You've probably seen the headline. It’s been making its way through multiple industry trade journals over the past week. Not surprising to me. Millennials make up the largest portion of student loan debt holders (67% of 44 Million). But the fastest growing segment of loan holders are older…why? Sure there is a portion going back to school themselves, but the majority are parents and grandparents taking out loans for their kids. So the eligible population of employees that a s